Having a competitive advantage in business is vital to long-term success and one of the ways you can ensure that you're never one-upped is to carry out competitor research *cough* spy on them *cough*. Sorry about that, I think I may be coming down with something. 😷
Okay enough of the history lesson here are two ways to spy on your competitors' or even non-competitors' Facebook ads.
Facebook Ad Library
Here's a How-To video that I made but I will also detail the steps below.
1. Navigate to any business/fan page on Facebook using a desktop computer
2. Scroll down slightly and on the right side you will see Page Transparency. Click See More.
3. A pop-up will appear. Click Go To Ad Library.
4. You're now a certified marketing spy 🤓
Email Notifications
I came across a tool called AdInboxMe by PixelMe which sends you email alerts when competitors that you list launch new Facebook ads. This seems like a more passive way to stay up to date on their endeavors than having to remember to go to the Facebook Ad Library.
It's literally as simple as inputting your email address and their Facebook page's URL. I have no affiliation with this company by the way and have yet to try it myself. I will follow up with my experience but please share with me your experience if you have used it before.
Okay my fellow spies, I hope you found this blog useful and do not hesitate to reach out to me for your social media & marketing needs.
If you're looking for a social media and/or marketing consultant or advisor then reach out to me directly at travis@travhawley.com